get visible, grow your brand & make an impact

Hey online entrepreneur!
I’m Paulien. Business coach & mentor, 3x entrepreneur, mom of 2, eternal yoyo dieter and lover of everything new!

I help entrepreneurs get visible online & grow their businesses, so they can do what they love and change the world. And all of this with ease, and without overwelm!

Business coaching for purpose-driven entrepreneurs

Does this sound like you?

You recently started your business, because you were ready to finally do what you were meant to do.
You have a grand vision, your purpose-driven brand will impact the world! You LOVE being an entrepreneur, the freedom that comes with it and the chance to create a unique brand.
But… you are feeling overwhelmed by all the things you need to learn and do to get visible and grow your business online.
You sometimes feel “old” when you see those young entrepreneurs who seem to know exactly how to use instagram, or how to use video to grow their businesses.
You know you need to get visible online, you need to get found in Google, but you have no idea HOW to achieve that.  You want to sell more on your website, but you are not sure what WORKS to increase your online sales.


Yes? If that is you, then I am SO so happy to meet you! My name is Paulien and I help entrepreneurs with purpose-driven brands get visible online & grow their businesses.

I founded 3 companies. The largest one grew to 85 million euro ($100 million) in annual revenues and 96 staff.  I know the challenges of every stage of online businesses and I have over 18 years of experience in entrepreneurship, ecommerce and online marketing.

It took me 40 years until I finally brought up the courage to start doing what I LOVE doing (business coaching), instead of what others expected of me. And even though I knew so much about business already, starting as a solopreneur was hard. HARD. Why? Because I needed to get visible and sell myself and my brand. Believe me, until a few months ago doing video was about the scariest thing I could think of. And all those perfect pictures on Instagram, aaargh. But I overcame those challenges, and I can now combine my 18+ years of experience as a CEO in business with my personal journey in online visibility to help online entrepreneurs.

I work specifically with entrepreneurs who want to create a purpose-driven or creative brand. A brand that impacts the world, a brand that makes a difference. Entrepreneurs who know that building a business is about so much more than just making money.

I would be honored to help YOU get visible and grow your purpose-driven business too. Let’s chat!

Coaching options

1-on-1 full package

My signature coaching program, an intensive 1-on-1 experience with a “curriculum”.

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Mentoring for new CEOs

Have me as an experienced mentor by your side while growing your business.

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Strategy Sessions

Work on a specific topic in your business, right when you need it.

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 What is your online super power?

Ready to find out what makes you unique and super powerful online?

Do the 5-minute Online Super Power Quiz & find out how you can be irresistible online, by just being… the best version of YOU!


Paulien is very supportive and knows when to push you and when to give you time. She will always try to figure out what’s holding you back, and gives you tons of energy. This has been very valuable for me during the process of building my business. Annelies Buijs

Owner, Per Abuijs

If you are in doubt about working with Paulien, I’d say: do it! After working with Paulien, my business is growing again. I enjoy working in and on my business again, I am a better entrepreneur, and more importantly, I feel happier and more relaxed. 

Frank Wilffert

Owner, ForeGolfles

Paulien’s course has been amazing in terms of providing me with in-depth information on the components of a great online website. Because she is dedicated to working one-on-one with course members and tailoring the experience, the course has been invaluable! D. Gill

Owner, The Zen Lioness Apparel

Read more About Growing Your Online Business

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