Be You in Business!

Get to know your personality type, so you can do business in a way that feels good, natural, authentic and fun!

Hey there, online entrepreneur!

Does any of this sound familiar?

YOU are on a mission! You want to grow a brand that changes the world!

You are working on your visibility, marketing & sales. When you follow what other people are telling you to do, that just does not feel right. Not for you. Not true to who you are. Like putting on a mask or being forced into a straight jacket

You know you’ve got to get out there to grow your business, and you are ready to do it, but only if you can do it in a way that feels authentic

What would it be like if you knew exactly how to show up as YOU?

Wouldn’t that be wonderful? And isn’t that exactly the reason why you are reading this page?

The easiest way to step into your power and use your unique strengths in your business, is by finding out your personality type and applying it to your business. This will allow you step into your unique strengths and to apply these strengths to your marketing and sales, so growing your business becomes easier, more authentic & more fun!

Be You! Personality Type for Entrepreneurs will help you do just that!

Hello, my name is Paulien, and I am a business coach for online entrepreneurs with purpose-driven brands.  It is my mission to help online entrepreneurs step into their full potential and build successful businesses, so their brands can change the world!

I have 17 years of experience in growing 8-figure online businesses, an MSc in business and Entrepreneurship Training from Harvard Business School. And most of all, I am passionate about helping entrepreneurs change the world!

When I first learned about my personality type (back in the day when I was a management trainee), a whole WORLD of insights opened up for me. I all of a sudden understood so much about why I felt so different from my family,, why I struggled with criticism, and why I felt limited by tight plannings and energized by deadlines! It helped me accept myself and also other people.

I decided to become a certified MBTI personality type trainer and I’ve been applying personality type to all areas of my life, business & career ever since. It is one of the most powerful self development tools I’ve seen, and I am SO happy to now help online entrepreneurs determine their personality type, so they can step into their power and market and sell from a place of power and authenticity.

what will i get out of the program?

This program applies MBTI / personality type specifically to online entrepreneurship & online marketing and that makes it unique in its kind! It combines video teaching 1-on-1 coaching, online assessments and weekly assignments for optimal results. After taking this program you will know how to show up as YOU, authentically and in your power, and how you can apply your personality type to the main areas of your business:

 No more trying to be someone you are not. Too many people out there already doing that haha.

 You will get massive insights into who you are, you will better understand yourself and you will be able to act from a place of self knowledge

 You will learn how you can best refill your battery, how you process information, how you make decisions, how you come across and how you communicate, so you can communicate and do business with more ease and better results

 You will have clarity on your natural strengths and weaknesses

 And most importantly, you will understand what makes you you. One of the clients I took through this process said it beautifully: Paulien, this made me feel like I finally belong!

Am I the right fit for this program?

This is for you if:

 You are a purpose-driven entrepreneur

 You want to learn to do business from your core strengths, so you can work with ease and authenticity

 You are interested in learning about yourself and about others

 You are willing to spend 4 weeks on getting to know yourself and aligning your business to who you are.

This is NOT for you if:

You want to learn how to manipulate others so you can sell more.

 You are not interested in learning what drives people and how you are different from others 

 You are not interested in self development

 You want an assessment to tell you all about you, without digging deeper and actually reflecting on who you are.

what is the investment?

The investment is 499 euro or US$ 565. You can also pay in 2 instalments, the first half when you book, the second after 4 weeks.

This is what’s included in the price:

🍍 An online assessment to determine your personality type (an official, scientific one, not the short version you can find for free online)

🍍 A written report detailing your personality type and what it means for you, with a lot of actionable advice!

🍍 A 90-minute 1-on-1 session with me to verify your results and talk through what they mean for you and how you can apply them in your business.

🍍 An online course with 4 weekly assignments with videos to apply your personality type to various areas of your business (you will receive lifelong access to all the training materials about personality type))

🍍 A 30-minute coaching call after the 4th week, so you can ask all your questions (and for accountability, because).

Are you ready to start showing up as YOU?

frequently asked questions

How does it work? What are the steps we will go through?

This is how we will work:

  1. First you will fill out an online questionnaire. You will receive a link to the questionnaire within 1 day after payment (I need to manually request this questionnaire for you).
  2. We will plan a 90-minute zoom session to verify your personality type, and to talk through what it means for you. This will be the FUN part! 
  3. You will get access to my online learning videos about personality type and in the 4 weeks after the session, you will receive weekly assignments to help you apply personality type to your business and life! 
  4. After week 4, we will plan another 60-minute session to help you dig deeper into your personality type, what it means for your business and how you can apply it
  5. Once you finish, you will get lifelong access to the course, including future updates
What Personality Type Instrument do you use?

I am a certified MBTI coach. For the English assessment, I use the Majors PTE assessment, which is even more accurate than the original MBTI assessment in determining your personality type. For non native English speakers, I use the MBTI assessment.

Why shall I not just do an online assessment to determine my personality type?
The accuracy of the online assessments is quite low. Often, people fill out the assessment with specific examples in mind. It it therefore necessary to verify your results in a session with a coach, if you want to be sure to know your type and if you want to understand how to use it in your life and business.
What is MBTI?

MBTi is one of the most popular personality type instruments. It is based on scientific analysis of over 200,000 people and it is based on preferences.

Every person has 4 preferences:

  1. What is your favourite world: Do you prefer to focus on the outer world or on your own inner world? This is called Extraversion (E) or Introversion (I).
  2. How do you process information: Do you prefer to focus on the basic information you take in or do you prefer to interpret and add meaning? This is called Sensing (S) or Intuition (N).
  3. How do you make decisions: When making decisions, do you prefer to first look at logic and consistency or first look at the people and special circumstances? This is called Thinking (T) or Feeling (F).
  4. Structure: In dealing with the outside world, do you prefer to get things decided or do you prefer to stay open to new information and options? This is called Judging (J) or Perceiving (P).

Everyone has a preference for each of these 4 topics. This then leads to 16 unique personality types. 

How will we plan the calls?
We will use an online scheduling tool to plan the calls. You will get direct access to my schedule to plan your calls at a time that is suitable for you. Please note that I am in the Central European Timezone. My availability ranges from 7 AM to 9 PM CET.

Ready to do business in a way that feels good, natural, authentic and fun!